You’ve worked through Level 1, some awareness building and you have started to transform the idea in your head into something more meaningful on paper or screen. That wasn’t too tough was it? Now onto the next level.
Next we will work to put some more detail to the activities and scope of the offering we’re looking to bring into reality.
Taking action:
- Describe what specific actions you need to take to move forwards to the next level [task list]. Armed with the list of tasks we can start to work out the order and sequence [plan dates] – this will be our starter list which we will grow and flesh out as we proceed.
Skills needed:
- Armed with the understanding of what Knowhow or Knowledge is needed to bring your offering to life, we will now build a [gap analysis] to show which skills we’ve got or know we can source and which skills we’ll need to get access to.
Making it:
- We’ve got a picture now of what it is we’re looking to create, a description of what it looks like. Next we need a more detailed specification of what its lifecycle will be, how long it’s expected to last, will it be renewed every year, will it need maintenance, etc [product strategy].
Finding People/Audience:
- Now think a little wider about the target user description and look at types of user and give it a user journey on the path of finding, buying, using and abusing your offering. And also, how many of each type there are and where you might find them [target audiences].
Action | Skills |
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Make it | Find People |
– Product Strategy |
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This is the second level and we’re already shaping things up. Next we’ll look at DESIGNING your offering and provide some practical tools and motivation to get to the next level.
Related post: Level 1 – Lost in Building your Business?
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