When you find your big idea is already out there before you’ve had the time to create it – here is how to overcome the situation and continue to turn your idea into business.
I have been following Jason for a number of years now, since before he started the TWIST show and Launch conference, and before his falling out with Michael Arrington.
This piece in LinkedIn written by Jason covers how products such as the Facebook and the iPad were ideas that had already been ‘out there’ but through very effective execution and iteration the idea was improved upon and a very successful product was created.
Jason makes some good observations regarding how ideas get categorised into one of three of the following:
1. stolen/copied
2. evolutionary/iterative
3. groundbreaking/divergent
And how difficult it can be to convince people of the value once it’s been categorised.
But he leaves us with real examples where the ‘idea’ is not lost and through determination and execution things can be turned around.
So if you find your idea is already out there – don’t lose heart and take courage from the fact that some of the biggest successes out there came about despite the idea already being out there – just double down and do it better!
