Stress – how it can be good for you

Make Stress your FriendAs Founders it’s inevitable that you will ride the roller coaster of emotions, the incredible highs when you gain a customer or increase your monthly revenue, and the shattering lows when that deal doesn’t quite get done, or the product you thought was a sure thing doesn’t land that well.

There is an element of stress that comes with lots of things we do as Founders and while the physical manifestation is often deemed as ‘bad’, I watched a TED talk recently that talks of the stress response in a different way.

The talk is by Kelly McGonigal who is a Health Psychologist and it’s titled ‘How to make stress your friend‘. This sounds a little twee as a title I’ll grant you, but it’s a short talk and the research that Kelly quotes helps support her view.

And from our side of the fence if it helps then it’s valuable – right!